ROLE: Creative Director / Director
With NBA2K's face scan technology becoming even more realistic, players needed to look on point before their big scan.
Introducing The Beard Guru.
New York Festivals Finalist
For the first time ever, NBA 2K15 allowed users to scan their own face into the game using their XBox Live camera. The results were inconsistent - downright frightening to be honest. The client let us have a little fun with it on Halloween.
Along with the video, we created a template where gamers could upload their own Face Scan fails and make them into masks.
After a few updates, the Beard Guru came back to spread Christmas cheer (and copies of NBA2K) everywhere: