ROLE: Creative Director

In a world that takes the easy way out, vitaminwater inspires those who don’t to #hydratethehustle. The campaign was far-reaching —  including a launch film, multiple content pieces, a hustle project “kickstarter”, concert series, and so much more.

Launch Film: Kevin Hart


Kevin Hart: The Road to Success


vitaminwater x Jay Z’s Life+Times: Where it Began


A Day in the Hustle: AB SOUL


vitaminwater x Fader: Hydrate the Hustle #untapped Concert Series

The path to success is the story of your hustle and hard work. To celebrate those who worked their way up from the streets to the stage, the #uncapped series is dedicated to hydrating the hustle of emerging musical talent and celebrating the success of some of the program’s most notable hit-makers.





Using Format